Newsletter
April 2005
Online50

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April - A Month of Records

In the last edition of the Newsletter we reported that we finished our financial year end with a record quarter. April has continued in the same vein with a number of additional records and notable achievements.

Rob Lambden won two IAB awards for achievement and we received also accreditation by Sage as the first "Sage Authorised ASP Partner." This recognises the successful operation of the service over the last 18 months and the demand for online accounting services.

The Online<>50 servers have been working harder than ever for more users, but with no increase in support calls, over the year-end period. The service has been running and scaling up exceptionally well and the coming months will see the opening of our second datacentre with a tripling of server capacity and a further scaling up of the systems.

We thank all our existing business partners for your continued support and we look forward to continued growth of our user base and to welcoming new practices to the Online<>50 business partner program in the coming month.

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In This Issue:

Sage Pricing Changes
Year End Sees Record Logins
Rob Lambden Wins Two IAB Awards For Achievement.
Sage Commits to ASP Software Delivery

Sage Pricing Changes

Many of our clients will be aware that Sage are introducing significant changes to the way their products are licensed on the Online<>50 platform. Previously, Financial Controller was the only version of Line 50 available and it was licensed in blocks of 10 companies. Other products were simply not available.

Recognising the achievements of Online<>50, the first Sage Authorised Application Service Partner, Sage have introduced some changes that recognise the potential of the ASP model to become the norm for the delivery of accounting software to the SME market.

Consequently we now have terms that offer monthly pricing for all versions of Line 50 online; Accountant, Accountant Plus and Financial Controller, as well as Sage Payroll, for end user and bureau use.

End users will now pay monthly charges for two components, the hosting fee and the software charges, which will depend on the version of software required, the number of users and number of companies required. The way business partner users are licensed has also changed. Unlike the offline bureau licence, which specifies a number of licensed companies, bureau users of Online<>50 are allowed access to unlimited companies online, regardless of whether or not the client has access. For accountants and bookkeepers looking for greater flexibility this offers a number of benefits over the offline model, especially as it facilitates remote working and the outsourcing of back office functions.

Overall, existing and future Online<>50 users will benefit from an increased range of software as the new terms extend the range of accounting and support services that business partners can offer to clients.

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Year End Sees Record Logins

Many users of Line 50 with experience of running large datasets will be familiar with performance issues resulting from heavy use on a local network. Users often find, for example, that one user running reports can hog the network resources such that the entire network runs slowly or even crashes.

Online<>50 addresses these problems by removing the need to run Sage on the local network, and is extending the boundaries of the Line 50 application daily. Over the last month we have seen increased activity on the servers due to Year Ends, with a record 600 logins to the system on April 20th clocking up a total of over 720 hours of processing time on that day. Typically, not all users are logged in at the same time, but even at this level of activity our servers are running at less than 20% of their capacity, and our support desk only received 12 calls relating to operation of the system.

Since Online<>50 began commercial operation in October 2003 our user base has expanded rapidly, at an average of 15% compounded per month over the last six months. This is a terrific endorsement of the robustness and scaleability of the Online<>50 platform and confirms our position as the UK's leading online accounting software provider.

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Rob Lambden Wins Two IAB Awards For Achievement.

At the International Association of Bookkeepers’ Seventh Annual Business Enterprise Awards, Online<>50 Architect and Managing Director Rob Lambden won two awards; Software Manager of the Year and Business Entrepreneur of the Year Finalist.

The awards aim to encourage and support best practice across the small business sector and we are delighted that Rob has been recognised for his achievement.

Online<>50 has revolutionised the delivery of bookkeeping and accountancy services by enabling scaleable concurrent access to a Sage Line 50 system from multiple locations over the internet. With over 70 practices, including 4 top 30 accounting firms, now using the system the user base is growing exponentially as business owners and accountants realise the benefits of working more closely together.

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Sage Commits to ASP Software Delivery

As a result of the success of Online<>50's commercial operation since October 2003, Sage are now committed to Application Service Provider (ASP) delivery of their software. On 31st March 2005 the Online<>50 service became the first 'Sage Authorised ASP Partner'. This decision follows careful observation by Sage of our progress and reverses a previous group-wide Sage decision not to provide ASP software delivery, to which we were the only exception.

Sage will allow parties to sign up to an ASP Partner programme that allows them to deliver Sage software online, in similar fashion to the Online<>50 service. This move is welcomed by Rob Lambden, Managing Director:

"This move indicates a shift in policy and official recognition by Sage that ASP delivery of their software is demanded by the marketplace. We look forward to increased user demand for the online delivery of Accounting Software, and we are well placed to service that demand. Accountants have been able to provide the Online<>50 service to clients since our launch in October 2003, and we look forward to serving many more accounting bureaux and end users."

This move by Sage will only relate to the provision of a Sage ASP licence, and will not provide any technical expertise with regard to hosting or the provision of third party licenses, such as Microsoft, that will be required to make the system work. As Rob Lambden explains:

"The online provision of Sage Line 50 presented us with a number of technical challenges as Sage Line 50 was not designed as a multiple user application on a single installation. It uses shared configuration files, for example, and expects to have full access to, and use of, all available resources on the computer on which it is installed. This means that providing multi-user simultaneous access has a large number of security and scalability issues. Our system software is extensive and addresses all of these issues. It runs in the Windows kernel, as a system service, and as the user application environment, and has been designed specifically to enable the shared operation of 'mis-behaving' programs in a simultaneous multi user environment."

Any parties interested in partnering with Online<>50 to provide online accounting services to their clients should contact the Sales Desk on 0800 195 0835 for more information.

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Disclaimer

Every effort is made to ensure the accuracy of the information presented in this document, however we cannot warrant that the information is free from errors. There may be omissions or inaccuracies in the information and it is provided to you on an "as is" basis without warranties of any kind. We assume no responsibility for the consequences of any errors or omissions in the content or otherwise relating to the information.

Copyright and all other intellectual property rights subsisting in the information presented in this document is owned by us or by the providers of such information and is protected by Copyright Law.

The Online50 service is provided by Online50 Limited, a Microsoft Gold Certified partner and Sage Authorised Application Service Partner. We are also independently audited and accredited to the ISO 27001:2005 standard for Information Security and the ISO 9001:2008 Quality standard. We are a private company, and independent of the software vendors whose applications we host. Online50 Limited is registered in England Number 3144276. Registered Office: Ternion Court, 264-268 Upper Fourth Street, Central Milton Keynes, Bucks. MK9 1DP. Correspondence Address: Unit 57 Skylines Village, Limeharbour, London E14 9TS.


Copyright © Online50 Limited 2005

Rob Lambden at IAB

Rob Lambden addresses the IAB Annual
Awards at the Cafe Royal, London

Special Offer!

Until the End of June 2005 there are a limited number of 10 Company Financial Controller licence blocks available for sale. Any accounting bureaux looking to offer an online accounting service using Sage Line 50 will receive preferential terms by acquiring one or more of these licences.

These are limited in number and will be sold on a first come first served basis, so contact the Sales Desk on 0800 195 0835 as soon as possible to register your interest.


Did You Know?

Following recent user analysis on our ASP servers, we found that typically 20% more users log in to their accounts on a Tuesday and a Thursday rather than on other weekdays. (A notable exception being April 20th (a Wednesday) when we had a record 600 logins).

Why is this? One cynic thinks it's due to long weekends, and people rushing off for 'early closing' on a Wednesday. But surely the accounting staff of the UK's businesses are working a full working week! We would welcome any ideas as to why we should see so much more activity on Tuesdays and Thursdays, so please visit the website to enter. We will award a bottle of Champagne for the most amusing entry.

<FONT STYLE="font-size: 6pt">Full details and terms of entry are on the website.</FONT>

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